Comments on: An Open Letter to Gen. James Jones, National Security Advisor

By: Anonymous

Anonymous — Wed, 02 Dec 2009 05:31:53 +0000

1
6% of any population are naturally gay.
2
All Afghan gays are closeted.
3
Closeted gays are suicidal.
4
Knock, knock.
Who’s there?
AlQaeda, anyone suicidal here? If you’re gay your secret will last forever, effortlessly! Only love other gays? There’s no gays in the US military. Not only that, the hypocritical Obama promised to repeal “Don’t Ask Don’t Tell” and didn’t. I will give you eternal honor of martyrdom and you will help me fight the hypocritical infidel straight US. No lost love for a gay to kill straights!

REFERENCE:
“Denial by Death: Studies of suicide in gay and lesbian teenagers” p.7:
“…studies have provided consistent evidence of unusually high rates of attempted suicide among gay youth, in the range of 20-30 percent, regardless of geographic and ethnic variability.”

Remafedi, G., Farow, J.A., and Deisher, R.W. (1991). Risk factors for attempted suicide in gay and bisexual youth. Pediatrics, 87(6),869-875.

Schneider, A.G., Farberow, N.L., and Kruks, G.N. (1989). Suicidal behavior in adolescent and young adult gay men. Suicide and Life Threatening Behavior, 19(4), 381-394.

By: Michael Grygar

Michael Grygar — Sun, 18 Oct 2009 02:12:17 +0000

Mr Pressfield, I am an Army Major and am currently a student in the Command and General Staff College’s Intermediate Level Education course. I have just been alternating between studying and watching your videos and a thought hit me. I was reading COL Dale C. Eikmeier’s article, Center Of Gravity Analysis from the July-August 2004 Military Review when it struck me that the reason we have had such a hard time in Afghanistan is because of the difficulty in recognizing the enemy’s Center of Gravity (COG) and expressing it to others.
So what is al Qaeda’s COG in Afghanistan? COL Eikmeier gives a four step process to identifying COGs.
In step 1 we must “Determine the enemies critical capability, the absolutely essential function the enemy’s system performs. The system might have several capabilities, but not all are critical in every situation.” So what is al Qaeda’s critical capability? I would argue that it is their ability to govern and thereby provide a relative security and stability to the people of Afghanistan.
Step 2 is to “Identify the enemies critical capability’s source of power, which is the enemies center of gravity.” I believe the source of their power is their ability to work within the tribal system to gain control of tribes in order to impose their form of governance on them.
Steps 3 and 4 are to “Identify the center of gravity’s critical requirements” and then ”Identify the critical requirements or components that are vulnerable to attack or disruption. These CVs (critical vulnerabilities) become targets to attack or are requirements for the enemy to protect.” This is where our difficulty lies. In this case the critical requirements are an ability, and direct assault in the individuals who have this ability is often difficult or even counterproductive. So, how do you assault an ability? I believe that you and our SF have hit on the solution. We must do what the enemy does better than they do it. Direct action against al Qaeda members will result and we will probably have to kill many of them, but that killing of the enemy is actually secondary to our goal. The one on one interaction with the tribesmen by strong individuals who understand and respect them and their way of life and are willing to stand by them, to fight and maybe die with them, is the only way to do this. We must do this better than al Qaeda does it.
You have a much stronger voice, a greater reach than I do. Maybe analysis of this type can be used to persuade our civilian and military leaders to adopt the methods you endorse here. I will continue to make this arguement here as well.
Michael

By: Matt

Matt — Fri, 16 Oct 2009 17:49:42 +0000

I just picked up Seth’s book and it was a fun little read. Thanks for the tip Steve. S/F -matt

By: Angel Vallejo

Angel Vallejo — Sun, 11 Oct 2009 17:19:04 +0000

Matt,

Be sure you do not need a guy as Seth Godin or the founder of Facebook to build a group in the web to give support and amplify the matter of the Afghan tribes. Godin´s “Tribes” is an amazing work (it is, indeed, one of my favourite books), and it shows that some very few movements can create a powerful group.

In fact, some of the blogs that are currently making the trends, started as small “web meeting points” build up by an individual into the net. The tools are free at the web. You can build a totally operative blog by mean of using free software like “wordpress” or “blogspot”, easily reachable from any PC or Mac. Of course one CAN use web designers or programmers, but of course one does not need to start at that level to reach hundreds/thousands of people with a common interest.

By: Matt

Matt — Sun, 11 Oct 2009 03:36:12 +0000

Steve,
No problem, and thanks for the heads up on Seth’s book. I have made it a point to write about and study how Web 2.0 technologies could be applied to warfare and to the security contracting industry. The social networking site could definitely provide a boost to any organization. The catch is that some sites take off like wild fire, and others kind of fizzle. It takes a social networking researcher, or a guy like Seth or a guy like Mark Zukerberg http://en.wikipedia.org/wiki/Mark_Zuckerberg (the founder of facebook) to come up with the correct architecture for something like this. And if this tribal leader has the goods, and the respect of outside observers, then you will have the brand to build from. If he is loved by his people, and the outside world views him as a good guy, then you shouldn’t have any problems building on his brand.
Another thing to remember is that once this guy has the goods to be a rock star leader, then that is when you use all the celebrity and political power you can garner to get traffic to that online cyber tribe. Make it sexy, make it cool, make it the thing that everyone can jump on board as the ‘new thing’. Once you get the masses to the site, then that is when a good writer with a solid brand to promote can really do their magic. Even this site would be a great stepping stone for this cyber tribe, or any of the cyber tribes you might create elsewhere. (Somalia, Iraq, elsewhere in Afghanistan)
You have to account for a percentage of folks that will stick around in the marketing campaign, and you have to account for those that will not stick around. I am sure Seth has the numbers on that. The key is to get the supporters to hang around, and make it really easy for them to contribute and support the cause in a number of online ways. Make them feel like they are a part of something big and create something they would be proud to contribute to.
In another sense, this is just an extension of ‘Charlie Wilson’s war’ or any of the other grassroots support groups formed over the years to support wartime cause. What makes this different is that Web 2.0 makes forming these kinds of groups extremely easy to do, and if done properly, could be shockingly effective and lethal. That is my view on the potential of this, but because this all so new, no one really knows how to use it properly or guarantee it’s success for wartime use.
I do know one thing, and that if this does materialize, I would support it and give a few dollars to the cause. Nothing would make me more happy than to see this tribe successfully defeating the Taliban up in those hills. S/F -Matt

By: Steven Pressfield

Steven Pressfield — Sat, 10 Oct 2009 19:58:31 +0000

Matt, that's a fantastic idea. I have forwarded it to Chief Zazai and the rest of our decidedly non-professional "team." Thanks very much for taking the time and for being so thorough. I just finished reading Seth Godin's book "Tribes" (which is not about Afghan tribes but about web-based and other post-modern movements, etc.) and this is it exactly. Thanks for writing! S/F, Steve Pressfield

By: Matt

Matt — Fri, 09 Oct 2009 21:43:32 +0000

Steven,

Might I offer a suggestion, that might provide a solution for this tribe. Create a social network site around this tribe, and institute a grass roots movement of international support. Reach out to the diaspora of Afghanis out there that might want to cheer on the good work of this tribe, as well as those of us that want to defeat the enemy, by giving us a way to help.
People will support, what they help to create, and if you allow your supporters and the supporters of this tribe a way to contribute, then I think we will see good things in this little corner of the world.
The two examples I want to point to, as to the power of Web 2.0, is Obama’s social network created during his campaign, and the sniper support website called American Sniper. http://www.americansnipers.org/
The two key components of a social network site created around a cause is ‘the brand’ and ‘the architecture’. People first have to believe in the cause, and then you have to give them a place to rally at. Online social networking sites are just the trick to organize and rally folks.
This tribe could request specific equipment or even request volunteers, and through the social networking site, they could put it out to the community to donate or to provide solutions. Individuals throughout the social network site could communicate with one another about solutions. The site leaders could put out calls for all sorts of needs of the tribe. The tribe could talk about victories, and post video and pictures of fights or of it’s warriors, and the cyber tribe could cheer it on. The social networking site would basically be a way to expand the size of Zazai’s tribe, and use the power of the internet and world support to provide the tools necessary to do what he needs to do.
Best of all, this system completely bypasses aid groups or government organizations, and connects the support directly to the leader(s) who need that support. Better yet, if governments and aid groups actually funneled people traffic to this site, then that would be a way to expand the cyber tribe. For cyber groups, traffic is everything, and all celebrity and political prowess should be directed towards getting supporters to one rallying point. That would be the social networking site.
I bring up Obama’s social networking site (MyBarackObama.com), because he was effectively able to raise over 200 million plus dollars through this site. Thousands of people were giving small donations to the campaign, with a simple donation button, and those pennies from all over equated to a lot of money.
With the American Sniper program, equipment needed by snipers were provided by a massive sniper support network, that raised money or just sent the equipment. That support has equated to better equipped sniper teams, which equals more enemy kills and less KIA’s on our side. It has also given a way for people to contribute to the war effort, by directly supporting those they want to give support to.
Both of these groups had massive support from their base, and were called upon multiple times with calls of action. If Obama’s team needed folks to rally at such and such place, then the orders were given through the network. Same thing with the American Snipers network, and if people really believe in the brand, then they will do what they can to support it. A well designed and organized social networking site will provide the leader of a group to rally the troops easily, and it also allows the leaders to listen to what the group has to say. Which is the next most important part.
Kaizen, or continuous improvement, is a concept any tribe/company/organization should constantly strive for. Social Networks are perfect mechanisms for obtaining feed back for continuous improvement. Your COIN experts, or military gurus, or even the Afghan mavens out there, can all contribute to the continuous improvement of this tribe, all through the mechanism of a social networking site. If the tribe has a tactical problem, and is looking for solutions, then the tribe asks the community what they should do. It could all be done using an encrypted email system through the social networking site–something like a ‘Hushmail’ system, or even just use Hushmail.
There are all sorts of technologies in the Web 2.0 world, that can totally bring in the supporters and afghan diaspora out there. Twitter and Facebook (for marketing and rallying the supporters), Google Adsense and PayPal (for money infustion), Ning (for the social network site), Ushahidi (for crowd sourcing), etc. etc.. To expand the power and financial resources of a tribe that has the goods, then Web 2.0 is a no brainer.
And honestly Steven, with your celebrity and supporters, you could easily rally a core band of them to get up on this thing. Hell, I wouldn’t be surprised if one of your supporters actually did this on their own. But if you fronted this thing, you could make this Chief’s tribes a global tribe, with the full force of that support all geared towards him.
One warning though. People will also smell a fake a mile away. If this tribal leader does not have the goods, no one will throw money or support his way. It is all about the brand, and this brand has to be something everyone believes in as legitimate, strong and not corrupt. He has to be something that provides all of his supporters, both foreign and domestic, a symbol of something good and righteous.
For the record, I did not vote for Obama, or am I a member of the American Sniper team. I am an observer and a security contractor blogger, and I have a profound dedication to the ideas that work regardless of where they came from. Semper Fi. -Matt

By: Jane Alexander

Jane Alexander — Fri, 09 Oct 2009 21:30:22 +0000

Yes, thank you for your Work and Endeavour. So many lives have been lost, mutilated, and the Afghan War continues, every day – there is much that I don’t understand about it … for example the constant flow of Suicide Bombers … I don’t understand where “Their” Glory lies, when they do so much damage to innocent lives. Every day.
I hope that your Endeavour will be fruitful, my Heart lies with you, thank you for your good Work.

By: S.Tabriz

S.Tabriz — Fri, 09 Oct 2009 17:58:27 +0000

Jordan – I agree, let’s just hope they associate the right name w/ the “young officer.” We shall see…

By: Jordan Mason

Jordan Mason — Fri, 09 Oct 2009 15:07:24 +0000

I’m crossing my fingers so hard that your letter truly gets through to your recipients.
Great letter and thank you so very much for your work.